Trust in AI: From boosted user loyalty to business growth
A recent study revealed a trust gap in AI, with the majority of people (57%) expressing distrust and 22% remaining neutral (Havard Business Review). Despite the great advancements in AI technology, many still feel uncertain about its role in their lives. It seems there’s a gap, a big one, between what the technology can do […]
UX/UI Designer vs. UX/UI Developer: How do their roles differ?
Though often confused, UX/UI designers and developers have different roles. What will happen to a website if there’s a disconnect between UX/UI design and development? 88% of users may not return to the website after a bad user experience (Toptal). A poor user experience can lead to frustrated users and ultimately, lost revenue. In this […]
From Pixels to Profit: Unpacking the ROI of Thoughtful UX Design
Have you ever hesitated to invest in your website or app, seeing them just as informational tools rather than key parts of your business strategy? If so, it’s time to rethink the role of User Experience (UX) and the significant Return on Investment (ROI) it can provide. Joanna Ngai, a UX designer at Microsoft, noted: […]